Healthcare technology deals now take 12–18 months and pass through 8–15 stakeholders before anyone signs. More leads won't fix a funnel built for one decision-maker — so we'll prove ours reaches the whole committee. We'll run your first live pipeline session for free, and you only pay if we hit the target we agree on together.
Tell us about your pipeline and buying committee. We'll build and run your first live session at no cost — you only pay if we hit the target we agree on.
Single-threaded outreach lands one contact while 8–15 stakeholders — clinical, IT, compliance, procurement — still have to sign off.
Nurture sequences built for a 30-day cycle can't survive a healthcare procurement timeline that runs more than a year.
Leads get handed to sales without the context of where they actually are in a long, multi-stakeholder buying process.
At $240+ per lead, most teams are still measuring cost-per-lead when what matters is cost-per-opportunity.
How to structure campaigns that engage 5+ stakeholders per account instead of chasing a single champion.
Nurture sequences designed to keep qualified accounts warm through a real healthcare procurement timeline.
The funnel structure that hands sales a fully-contextualized lead instead of a cold form fill.
Clinical, IT, compliance, and procurement each need different proof points — a framework for speaking to all of them.
Moving past cost-per-lead to measure what a $240+ CPL actually needs to return.
How we drove hundreds of webinar sign-ups at ~$2 per registration, building a pipeline for direct sales follow-up.
Simon built Binary & Co. in 2019 with one focus: making digital advertising actually convert, not just generate impressions. He and his team have managed over $35M in ad spend, including full-funnel work for Medality's medical education webinar program — driving registrations, running the ad and landing page integrations, and connecting everything back to CRM for sales follow-up.
Most agencies hand you leads and step back. Binary & Co. works inside your funnel — connecting ad platforms to your CRM, structuring campaigns for multi-stakeholder buying committees, and measuring results against opportunities and closed deals, not form fills.
We plan, build, and run your first live pipeline session — fully done-for-you, with no setup fee.
We agree on a lead or pipeline target together beforehand. If we don't hit it, you don't pay for the session.
Once we've proven the system works on your funnel, we'll talk about running it as an ongoing program.